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Forecasting 2026
The real levers behind sustainable growth
Terence Daniels
December 29, 2025 • Estimated Reading Time: 7 minutes
The Playbook | No. 27
Growth in 2026 won’t come from bigger teams or louder tactics.
It will come from focus, owned audiences, and trust you actually control. This forecast breaks down what’s compounding, what’s fading, and the two questions every operator should answer before next year.
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“Growth in 2026 won’t reward teams who do more, it will reward teams who decide what not to do.”
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