How CoachNow Scaled to 10M Users

A behind-the-scenes breakdown of the tactics, tools, and decisions that fueled CoachNow’s acquisition.

Author

Terence Daniels
July 14, 2025 • Estimated Reading Time: 1 minute

The Playbook | Issue No. 3

CoachNow was growing fast, but their CX wasn’t keeping up. I stepped in to build a scalable support engine for over 10 million users across more than 60 sports.

The result? Fewer tickets, happier coaches, stronger retention. This is the behind-the-scenes playbook for startups ready to turn customer chaos into long-term loyalty and scale.

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You don’t hit 10 million users by accident, but you lose them fast without world-class CX. Here’s how we built the engine that kept them coming back.

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