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How I Turned a Passion Project into Arizona’s Go-To Media Brand

How I Built Arizona’s Hottest Golf Newsletter Without Selling Out

Author

Terence Daniels
July 13, 2025 • Estimated Reading Time: 1 minute

The Playbook | Issue No. 2

I transformed a side project into Arizona’s go-to golf media brand by combining insider storytelling, local loyalty, and customer experience (CX)- level execution. In 8 months, The Cactus Club grew to over 1,500 engaged subscribers, $ 5,000+ in sponsorships, and a new niche model: media-led brands in golf—built on trust, not clickbait.

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“Golf media doesn’t need more gatekeepers, it needs better guides. Here’s how I built one, from scratch, in the desert.”

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