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How to Avoid Wasting Money on Overhyped Tools
10 Platforms that make marketing feel less like work
Terence Daniels
July 21, 2025 • Estimated Reading Time: 9 minutes
The Playbook | Issue No. 4
Choosing a digital marketing tool can be overwhelming, much like getting lost in the cereal aisle. Overwhelmed, over-researched, and unsure if “advanced segmentation” is genius or just jargon. You started with simple email sends, but now you’re three hours in, overwhelmed by promises that all seem like the perfect solution.
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Most tech stacks are like swing tips from your buddy: overcomplicated, overpriced, and absolutely useless under pressure.
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