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How to Avoid Wasting Money on Overhyped Tools
10 Platforms That Make Marketing And Emails Feel Less Like Work
Terence Daniels
July 21, 2025 • Estimated Reading Time: 1 minute
The Playbook | Issue No. 4
Choosing a digital marketing tool feels like getting lost in the cereal aisle. Overwhelmed, over-researched, and unsure if “advanced segmentation” is genius or just jargon. You came for simple email sends, now you’re three hours deep, drowning in promises that all sound like the perfect fix.
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Most tech stacks are like swing tips from your buddy: overcomplicated, overpriced, and absolutely useless under pressure.
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