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Invisible Guest Problem
Before Anyone Steps on the Tee
Terence Daniels & BK Browne
December 08, 2025 • Estimated Reading Time: 6 minutes
The Playbook | No. 24
At 2:14 p.m., the phone rings. No one answers. That’s not a missed call, it’s a missed guest.
This week in The Playbook, I unpack the Invisible Guest Problem, why it’s costing golf millions quietly, and how more innovative systems fix it before more trust slips away.
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“Golf doesn’t lose players because the game is hard.”
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