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Lessons from a DM
Why social capital, not scale sustains growth
Terence Daniels
November 10, 2025 • Estimated Reading Time: 6 minutes
The Playbook | No. 20
Everyone’s chasing followers. Few are building fans.
The six-figure creators? They don’t have a million; they have 300 believers.
Stop chasing scale. Start earning trust.
❝
“You don’t need a million followers, you need 300 who’d follow you anywhere.”
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