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What golf brands get right (and wrong) in their homepage
Why you lose customers in the first five seconds
Terence Daniels & Adam Lague
February 16, 2026 • Estimated Reading Time: 8 minutes
The Playbook | No. 34
If your homepage hero copy says “Elevate your game,” you’re not a premium brand.
You’re lazy.
Premium brands are specific.
Generic brands hide behind vibes.
If your message doesn’t repel the wrong customer, you don’t have positioning. You have noise.
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“Golf is emotional, vague copy is disrespectful to the people who love the game.”
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