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3,000 Beats 3 Million
Your Golf Brand Growth Playbook
Terence Daniels
February 23, 2026 • Estimated Reading Time: 8 minutes
The Playbook | No. 35
Chasing followers won’t build your golf business. Chasing real fans will.
Here’s why 3,000 obsessed supporters can outperform 3 million passive followers, with real data, revenue math, and a simple playbook to build owned distribution that actually converts into customers, partners, and long-term brand equity.
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“Followers don’t build businesses. Fans do.”
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