The Playbook | Issue No. 1

Impact Golf Studios is a media and consulting holding company built for the next generation of golf operators, startups, and creators and founded to solve golf’s strategy problem, not its growth problem.

We blend content, CX, and brand-building into one cohesive engine. Inspired by Late Checkout, it powers a portfolio of player-first ventures, including The Playbook (a B2B newsletter) and The Cactus Club (a local media brand for Arizona golfers), as well as emerging projects slated for 2026.

Whether you’re scaling a startup or building a community from the ground up, Impact Golf Studios gives you the tools, stories, and playbooks to grow smarter, faster.

The Playbook | Editor’s Note

Impact Golf Studios

Why I built a golf media and consulting holding company for the next generation of golf operators, startups, and creators.

The Problem: Golf is Growing. But Not Evolving.

The golf industry is riding a wave of growth it hasn’t seen in decades. Millions of new players. Record-high rounds. Billions in tee sheet and simulator tech. And yet, walk into most golf clubs or open most golf apps, and you’ll feel it:

The experience hasn’t caught up.

Clubs still treat players like guests, not members. Operators still chase tee times, not lifetime value. Creators build influence but often lack a roadmap to scale it. The culture is modern, but the customer experience is stuck in 2005.

That’s not a growth problem. That’s a strategy problem.

And that’s exactly why I built Impact Golf Studios.

The Vision: Golf’s Late Checkout

I’ve long admired what Greg Isenberg did with Late Checkout: part product studio, part agency, part content flywheel. It’s a modern holding company for community-driven brands.

Impact Golf Studios is built with the same spirit. A creative strategy team that blends:

• Golf industry expertise

• Player-first experience design

• Content and brand-building infrastructure

Think of it as a media company disguised as a consulting firm or vice versa.

We don’t just tell golf businesses what to do. We’ve built the playbooks, written the stories, and scaled what works. We utilize first-party data, content, and strategy to drive genuine growth without unnecessary distractions.

If Late Checkout reimagined startups, Impact Golf Studios is here to do the same for golf.

The Brand Architecture: Holding Company, Real IP

Impact Golf Studios isn’t just a brand. It’s a portfolio.

Here’s what we’re building inside the holding company:

1. The Playbook

A strategy newsletter for golf insiders.

Sent every Monday. Built for operators, startups, and creators who want to grow smarter.

Includes:

• CX case studies

• Secret shopper audit reports

• Golf intelligence reports

It’s your cheat code to building trust and revenue in the golf industry.

2. The Cactus Club

Arizona’s first player-powered golf media brand.

Sent every Wednesday. Built for competitive amateurs (0–9 index) who live and breathe the game.

Includes:

• Local course reviews

• Gear picks and launch practice drills

• Events and member perks

This is how we turn insight into influence and content into community.

3. Coming Soon…

A sneak peek at what’s brewing:

• Clubhouse Candles – A product line inspired by Arizona’s landscape.

• Bermuda Greens – A children’s book for young golfers, written from the ground up.

• The X Club – Our Las Vegas sister brand to The Cactus Club.

Each of these is more than a side project; they’re testbeds for brand strategy, product launches, and storytelling at scale.

The Strategy: The Flywheel Model

Here’s the secret: Most golf businesses run in silos. Their marketing efforts do not align with their operations. Their data sits in PDFs. Their content collects dust.

Impact Golf Studios is designed to connect the dots.

We use a 3-part flywheel:

1. Content – We publish weekly insights, visual storytelling, and behind-the-scenes breakdowns. This builds trust and audience.

2. Consulting – We transform those insights into playbooks, audits, and campaigns that enhance the customer experience and drive revenue.

3. Community – We reinvest in our members, partners, and readers, building loyalty that lasts longer than any single tactic.

The result? A system that creates IP, drives referrals, and compounds over time.

The Audience: Who We’re Built For

If you’re in the business of golf and trying to grow, we’re for you.

• Operators who want to modernize CX, boost loyalty, and launch more brilliant campaigns

• Startups that want early traction, customer insights, and go-to-market strategies

• Creators and Coaches who want to scale their brand, launch digital products, or turn their audience into income

• Golf Brands and Investors looking to get closer to the player and stand out in a noisy space

We’re player-first. Data-backed. Obsessed with execution.

And every part of the business supports the other.

Our readers become clients. Our clients become partners. Our content becomes a lead magnet. And our brand becomes a magnet for the right kind of growth.

The Offer: Refer 2, Get The Playbook

This is the growth engine behind everything I’ve built so far.

And now, I want to put it in your hands.

The Playbook is a 10-page growth guide that includes:

• The 4 Pillars of Golf Growth

• My signature onboarding script

• 6 questions every GM should ask

You’ll unlock it after just 2 referrals.

Here’s what I’m publishing next:

• A case study on How I Turned a Passion Project into Arizona’s Go-To Media Brand.

• A pricing playbook for high-end daily fee clubs

• A product launch campaign for…

Why I’m Building This

I’ve worked across every layer of the golf industry from Cherry Hills CC to Silverleaf, PGA Tour Superstore to Nike, TrackMan to CoachNow.

I’ve seen what works. I’ve seen what’s broken. And I’ve seen too many businesses held back by average systems, stale marketing, or surface-level strategy.

Impact Golf Studios is my answer to that.

We’re building for the next generation, the kind that understands players, values the brand, and bets on execution.

If that sounds like you, we’re already on the same team.

The Playbook | Free Stuff

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