Operator Playbooks

Brand BreakdownsTech & ToolsSocial CapitalOperator PlaybooksInsider POV
Operator PlaybooksOperator Playbooks
What is Lifecycle Marketing?

What is Lifecycle Marketing?

How smart brands turn first-time buyers into loyal fans

Terence Daniels
Gary Gonzalez
Terence Daniels, +1
Operator PlaybooksOperator Playbooks
7 Golf Club Systems to Audit to Increase Revenue and Retention

7 Golf Club Systems to Audit to Increase Revenue and Retention

Your club doesn’t have a marketing problem.

Terence Daniels
Terence Daniels
Operator PlaybooksOperator Playbooks
The Business Model Slipped

The Business Model Slipped

Why golf founders can’t afford to copy Amazon

Terence Daniels
Terence Daniels
Operator PlaybooksOperator Playbooks
6 Interview Questions to Find the Right Candidate

6 Interview Questions to Find the Right Candidate

(not the best)

Terence Daniels
Terence Daniels
Operator PlaybooksOperator Playbooks
The Operator’s Checklist for Survival

The Operator’s Checklist for Survival

Here’s how to actually save your brand.

Terence Daniels
Terence Daniels
Operator PlaybooksOperator Playbooks
What a Mouse in San Jose Can Teach Golf Entertainment

What a Mouse in San Jose Can Teach Golf Entertainment

Chuck E. Cheese’s Secret

Terence Daniels
TJ Schier
Terence Daniels, +1
Operator PlaybooksOperator Playbooks
Topgolf’s Struggles were Always Coming

Topgolf’s Struggles were Always Coming

Year two is when reality sets in.

Terence Daniels
TJ Schier
Terence Daniels, +1
Operator PlaybooksOperator Playbooks
A Surprising Pathway to Smarter Golfers and New Revenue Streams

A Surprising Pathway to Smarter Golfers and New Revenue Streams

"This isn’t real golf."

Terence Daniels
Garry Callis Jr.
Terence Daniels, +1